Your Website is one of the most crucial components of your brand’s online presence. Therefore, it is important that the design is right. It’s important to keep your audience in mind when designing your website. It should be user-friendly and should ensure a good user experience.
After 2020, the world changed and businesses were forced to go online. From buying groceries to transferring funds online, people use websites for everything. Therefore, since websites are being used on such a large scale, one should pay attention to the below-discussed elements; otherwise, your competitors are just a few clicks away.
There are many elements defining the success of your website. However, there are a few elements that have more impact than others, which will be discussed in this blog.
Key Elements of Web Designing
- Layout and Visuals
- Color Scheme and Typography
- Content & Content Hierarchy
- Navigation
- Speed Optimization
- User Experience
- Device Compatibility
- Layout and Visuals
The layout and visuals of a website are some of the most important elements that should be taken care of. Your website sets the first impression of your brand. Hence, it should be attractive enough to wow your potential customers. The layout of your website should be simple, clean, and engaging. It should draw attention to the most important components of your website.
Users take only 50 milliseconds to form a perception of your website, and they will decide whether to stay or leave. The layout and visuals of your website help engage your clients, and should therefore be uniform throughout the website to improve the user experience of the website
2. Color Scheme and Typography
The combination of the right color scheme and Typography can help you have a great impact on the audience. The right use of typography and color scheme can also help your site create a strong first impression on your audience.
While the right colors can grab your audience and create a pleasing environment for them, the right typography increases the readability of the content. Besides making your website interesting and engaging, the use of particular colors and typography can become your unique brand identity.
3. Content and Content Hierarchy
We can’t neglect the importance of the content for the website. This is what your customers seek on your website. The information on your website should not only be easy to understand, but the content should also be contextual and relatable to the clients. The content is also referred to as the backbone of the website. It plays an important role in search engine placement.
Creating Quality content plays an important role in the success of your website. However, the content placement or the content hierarchy helps you keep the website more interesting and engaging.
4. Navigation
Remember the first rule for website design? Yes, the layout. It should be simple. Similarly, the navigation should also be simple. The information on your website should be easy to find; otherwise, it will be frustrating for the audience, and hence, you will lose a potential customer.
There are many places where you can be creative with your website, but navigation is not one of them. The navigation should be free of any overly confusing areas that can be frustrating and hard for the user to navigate.
5. Speed Optimization
Most website owners work so hard on designing and creating a great UI for their website that they often neglect one of the things that the internet is famous for, being instant. While the website owner is trying to provide the audience with what they want, their users bounce somewhere else as their site takes too long to load.
Web page optimization should be the top priority of any website owner to reduce their bounce rate, because no joke, the audience won’t wait for your website to load. Google provides a tool named Google PageSpeed Insights that allows you to see how well your website speed is optimized.
6. User Experience
User Experience is one of the major factors that determine the success or failure of a product, or in this case, a website. The user experience is not determined by only one factor but by various factors combined. It means how the user or your audience perceives the website and the content available. Several factors affect the user experience, but the key factors are:
- Desirable
- Useful
- Findable
- Valuable
- Credible
- Usable
- Accessible
While there are many underlying factors, the following are the most common ones that determine the user experience on a website.
7. Device Compatibility
First-generation websites were designed for desktops and were built to accommodate monitors. However, with the rise of mobile phones, things have changed now. It means that traffic will now come from different sources rather than a single source (i.e., desktop).
According to the latest study conducted by Statista, around 58.99% of the overall traffic comes from mobile phones. This means that if your website is not compatible with different platforms and devices, then chances are that you will lose your valuable audience after a few clicks.
Designing a good website is sufficient and should be taken seriously. Your website is responsible for creating a lasting impression on your audience. It can also help you generate leads and get more conversions.
If you are planning to build your own website from scratch, then Atrule can help you with your project. We have top designers and SEO gurus with us that can not only help you create your website but also rank it in search engines.