Latest and trending blogs

Ecommerce Trends of 2023
December 5, 2022

No doubt, the pandemic has made (or broken) many businesses around the world, yet it’s not done yet. In the past few years, we have witnessed unexpected growth in the eCommerce business. Even though this is great news for people in business, it also means that there is even more competition than we have seen before.

As technology advances and user expectations evolve, eCommerce Businesses also need to keep up to stay in business. With the evolution of online shopping and integrated technology, we can expect new trends for eCommerce in 2023.

So, to help your business stand out from the competition, we have gathered and compiled the emerging trends that we may see in the coming year. So keep reading to know the latest trends in the eCommerce industry in 2023.

Increased Reliance On Mobile Shopping

Increased Reliance On Mobile Shopping

Looking into eCommerce, we can see noteworthy growth in m-commerce. According to Statista, mobile phone traffic accounts for 71% of retail traffic and generates around 61% of online shopping orders. With such substantial growth, we cannot ignore the opportunities that m-commerce has to offer.

According to Coupofy, mobile commerce is growing 300% faster than conventional eCommerce. Keeping these in mind, improving the mobile-first experience for your customers is a great way to keep them in the game longer. This doesn’t mean just shrinking your desktop experience for mobile but instead making a mobile-centric and mobile-friendly design.

Need Mobile Application Development Services? Click Here

Variety In Payment Methods

Variety In Payment Methods

Having a range of payment options available at the checkout is a fantastic approach to keeping your business safe from abandoned carts. This will assist you in growing your eCommerce business and increasing conversion rates. Customers increasingly want simple, safe, and quick checkout methods and rely on digital payment systems like PayPal, Google Pay, Apple Pay, and others for this.

As mobile commerce grows, it makes sense for eCommerce firms to incorporate new payment methods into their platforms. According to Statista, mobile wallets account for over half of all eCommerce payment transactions worldwide, making them the most popular payment option thus far.

Augmented Reality

Augmented Reality

Augmented Reality is becoming the new buzzword for online shoppers. It is no secret that online shopping limits customers’ opportunities to interact and engage with products prior to making a purchase. So, to counter this situation and keep the customers engaged, companies are adopting augmented reality to showcase their products in a personalized way.

Augmented reality provides a previously impossible way of engaging with online consumers. The development of new AR and VR applications for eCommerce is providing creative opportunities to use revolutionary technology to bring an in-person shopping experience to customers at home.

Though augmented reality is a new idea, customers are already showing interest in it. In a study by eMarketer, the majority of adults from 18 to 34 years of age have already used and are interested in using AR and VR for shopping.

The Use Of Social Media

Social Media has greatly influenced our lives. An average person uses around 150 minutes daily on social media, which makes it a great opportunity for product marketers to target their consumers.

In recent years, product marketing has seamlessly integrated into nearly all social media platforms. According to Statista, global sales through social media platforms were estimated at around 992 billion dollars, and they are estimated to reach around 2.9 trillion dollars by the year 2026.

Social media has a great impact on consumers and consumer behavior, and it will not stop in 2023. While 83% of consumers use social media to make shopping decisions, 55% of online shoppers buy products when they see them on social media. This means that using social media as a marketing tool will help you reach more customers and increase conversion in 2023.

Is Your Business Still Deprived Of An eCommerce Website?

Whether you’re starting a new business or looking to transition your existing business online, Atrule is here for you. We have the finest developers and designers that will make your success seamless. We have worked with tons of customers and are a part of many success stories both locally and internationally. So don’t miss out by thinking too hard; contact us now.

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Advantages of Outsourcing for A Company Increases Efficiency
November 29, 2022

Outsourcing is the latest buzzword for many businesses these days. Companies are turning to outsource to fulfill their business needs. It is becoming more popular as many cost- and quality-conscious companies are turning to Asian countries to fulfill their business processes.

The term “outsourcing” refers to hiring individuals and teams outside their company to perform tasks that could originally be performed by their in-house team. It includes a wide range of services from different niches and industries, from customer support to development.

Companies around the world are Outsourcing different tasks and responsibilities to third-party service providers. It can benefit both small and large businesses in numerous ways.

How Outsourcing Can Benefit Your Company?

Businesses around the world hire an outsourced team as it can benefit them in numerous ways. Hiring an outsourced team is a good reason for companies, as it enhances their current outcomes. It can help companies cut their costs and get their tasks done more efficiently and in less time.

Increases Efficiency

Outsourcing can increase the efficiency of a company. It allows them to choose professionals who are specialized in a particular craft, knowledge, or skill set. For instance, if a company lacks an IT expert with experience in a particular language, they can either find the required professional or make a team of professionals. When a company outsources a task, they leverage the expertise of professionals in the particular field. These professionals can make the project convenient by providing their input, resulting in increased efficiency.

Faster Delivery

Another perk of collaborating with an outsourcing company is that you can expect them to cut down on delivery time. It is possible with a company from a different time zone. They will work on your project, and you can get your work done even after business hours.

This is a great way of achieving efficiency and on-time delivery of services and products. Besides timely delivery, working with an outsourcing company also assures better productivity and higher quality.

Reduces Costs

Although not the only factor, cost-cutting is one of the most dominant reasons to outsource. It is very beneficial for small businesses, as it allows them to avoid substantial expenses at an early stage of the business.

Due to the wage differences between Western and Asian countries, outsourcing a project to an offshore company can help you save a substantial amount on your project. You can get your job done with much better quality in Asian countries and cut your costs by over 60%. With their high potential and skill set, you can rest assured that you’ll get a service or product of much higher quality.  

 Focus On Your Core Business

Focus On Your Core Business

Another benefit of outsourcing is that the management can focus on the internal strengths of the business. Outsourcing tasks that are not the core expertise of a business can help avoid distractions. It also allows the company to work to its full potential and generate a better ROI.

Outsourcing is an opportunity that companies should take advantage of. Those days are long gone when these firms were not reliable and lacked quality. Nowadays, you can expect top-notch services from outsourcing firms.

Access To Top Talents

Access To Top Talents

Working with an agency provides you with the perk of getting access to top resources without going through an extensive hiring process. They are trained and skilled and are capable of jumping on any project at any stage. This allows the companies to benefit from the top talents and maintain the pace of their work and growth.

Are You Looking For an Outsourcing Company?

Atrule provides services across different industries. By recruiting only top talents, we help firms save their precious time on recruiting processes. Instead, they should focus on their strengths and growth. We bring years of experience to your business processes for delivering complex services.  

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Mobile App Technology Trends of 2023
November 22, 2022

With around 6.3 billion users glued to their smartphones, it is no surprise that the mobile app industry is growing. Though this is a pretty accurate estimate, the user base of the smartphone and Mobile App Development industries is still growing at a steady pace. With each new Android and iOS update, the mobile app development industry evolves. With such a large user base, we can expect great new tech trends to emerge in 2023.

Are you eager to learn about the upcoming trends? So without further ado, let’s talk about the expected upcoming mobile app development trends in 2023.

Beacon Technology:

Introduced in 2013, Beacon Technology is becoming very popular in proximity marketing, and this technology seems to keep growing in the upcoming years.

It is a small wireless device that uses Bluetooth Low Energy (BLE) to transmit signals to nearby devices. When a device comes into the beacon range, it sends a push notification to the device about an event happening near them. This technology is used by many businesses to increase their foot traffic.

In retail stores, beacon technology is used to gather the time and location details of the customers to create an in-depth analysis of customer behavior, assisting retailers to improve the customer experience and create campaigns.

The prediction made by Statista is that, with its current annual growth rate of almost 60%, the market value of Beacon will reach $56.6 billion by 2026.

Wearables/Apps for Wearables:


The market value of wearables is growing at crazy rates. Watches, earphones, smart devices, and some clothing articles are known as wearables. These devices can be used for many tasks, such as tracking your activities, picking up calls, replying to text messages, and many more. Besides being wearables, these are all devices, therefore, we need applications to operate them. Over the years, the technology for wearables has evolved exponentially, as has its user base. According to an estimate by Statista, the number of connected wearable devices grew from 325 million in 2016 to 722 million users in 2019. The report further states that this number will reach up to 1 billion users by the end of 2022.

Need To Know About Mobile Application Development Services? Click Here

Apps for Foldable Devices:

Nowadays, apps are available for almost all devices. This includes smartphones, tablets, and even foldable devices. This is because app developers are always looking for new and innovative ways to engage with their users. Many features have been included in these apps that can help people enjoy their devices even more.

For instance, Apps for Foldable Devices offer a great level of features. The user can now open multiple tabs instead of just two, which allows them to leverage the full potential of their devices. These apps are designed to work with a wide range of screen sizes and orientations and are appropriate while the device is folded and unfolded. Even playing games on foldable devices is now so much fun; users can now play games on a much larger screen while on the go.

Edge Computing:

A few years ago, the only way to create an application was through cloud-based computing. However, in recent years, the cloud-based data infrastructure has faced hurdles and difficulties due to the wide usage of Mobile Applications. Some applications encountered cloud computing latency. Therefore, edge computing was made to address these issues.

Edge computing takes place at the edge of the network, near the data source, rather than at the central data source. This idea makes edge computing more dependable and less delayed for self-driving cars, IoT devices, drones, etc. Many businesses are developing edge-compatible products in order to benefit from a smooth and fast application running while reducing latency. 


The term Mobile Commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum. It means the delivery of commerce to consumers by using Wireless technology. 

We have noticed a significant shift in lifestyle after the COVID-19 pandemic. Customers as well as businesses around the world have started relying on Mobile Applications for selling and buying products online. The idea of m-commerce is very comforting to customers, which is the main reason we can see a hike in the e-commerce and m-commerce markets.

Keeping this hike in mind, Statista predicted that the m-commerce market will account for around 73% of the market shares of the global eCommerce market by the year 2022, making m-commerce a rising trend in 2023.

If you are a business owner seeking to showcase your products online for better sales, then don’t miss your chance to get digital by contacting us at We are available for all businesses, regardless of size. 

We cater to all our customers with the same respect and provide them with the value they deserve. So, what are you waiting for? Click here to get your questions answered or to avail your chance to take your business to the moon. 


The world is constantly evolving and getting online at a speed that no one has ever witnessed before. With this many mobile applications available on the market, how are you going to provide your customers with the value that they are seeking while downloading an app? The answer is right in front of you.

In this mobile-centric world, the only way to survive or stay competitive is by staying current with the trends. Integrating the current trends into your new mobile app or refining your existing app.

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October 20, 2022

Your Website is one of the most crucial components of your brand’s online presence. Therefore, it is important that the design is right. It’s important to keep your audience in mind when designing your website. It should be user-friendly and should ensure a good user experience.

After 2020, the world changed and businesses were forced to go online. From buying groceries to transferring funds online, people use websites for everything. Therefore, since websites are being used on such a large scale, one should pay attention to the below-discussed elements; otherwise, your competitors are just a few clicks away.

There are many elements defining the success of your website. However, there are a few elements that have more impact than others, which will be discussed in this blog.

Key Elements of Web Designing

  1. Layout and Visuals
  2. Color Scheme and Typography
  3. Content & Content Hierarchy
  4. Navigation
  5. Speed Optimization
  6. User Experience
  7. Device Compatibility
  1. Layout and Visuals

The layout and visuals of a website are some of the most important elements that should be taken care of. Your website sets the first impression of your brand. Hence, it should be attractive enough to wow your potential customers. The layout of your website should be simple, clean, and engaging. It should draw attention to the most important components of your website.

Users take only 50 milliseconds to form a perception of your website, and they will decide whether to stay or leave. The layout and visuals of your website help engage your clients, and should therefore be uniform throughout the website to improve the user experience of the website

2. Color Scheme and Typography

The combination of the right color scheme and Typography can help you have a great impact on the audience. The right use of typography and color scheme can also help your site create a strong first impression on your audience.

While the right colors can grab your audience and create a pleasing environment for them, the right typography increases the readability of the content. Besides making your website interesting and engaging, the use of particular colors and typography can become your unique brand identity.

3. Content and Content Hierarchy

We can’t neglect the importance of the content for the website. This is what your customers seek on your website. The information on your website should not only be easy to understand, but the content should also be contextual and relatable to the clients. The content is also referred to as the backbone of the website. It plays an important role in search engine placement.

Creating Quality content plays an important role in the success of your website. However, the content placement or the content hierarchy helps you keep the website more interesting and engaging.

4. Navigation

Remember the first rule for website design? Yes, the layout. It should be simple. Similarly, the navigation should also be simple. The information on your website should be easy to find; otherwise, it will be frustrating for the audience, and hence, you will lose a potential customer.

There are many places where you can be creative with your website, but navigation is not one of them. The navigation should be free of any overly confusing areas that can be frustrating and hard for the user to navigate.

5. Speed Optimization

Most website owners work so hard on designing and creating a great UI for their website that they often neglect one of the things that the internet is famous for, being instant. While the website owner is trying to provide the audience with what they want, their users bounce somewhere else as their site takes too long to load.

Web page optimization should be the top priority of any website owner to reduce their bounce rate, because no joke, the audience won’t wait for your website to load. Google provides a tool named Google PageSpeed Insights that allows you to see how well your website speed is optimized.

6. User Experience

User Experience is one of the major factors that determine the success or failure of a product, or in this case, a website. The user experience is not determined by only one factor but by various factors combined. It means how the user or your audience perceives the website and the content available. Several factors affect the user experience, but the key factors are:

  • Desirable
  • Useful
  • Findable
  • Valuable
  • Credible
  • Usable
  • Accessible

While there are many underlying factors, the following are the most common ones that determine the user experience on a website.

7. Device Compatibility

First-generation websites were designed for desktops and were built to accommodate monitors. However, with the rise of mobile phones, things have changed now. It means that traffic will now come from different sources rather than a single source (i.e., desktop).

According to the latest study conducted by Statista, around 58.99% of the overall traffic comes from mobile phones. This means that if your website is not compatible with different platforms and devices, then chances are that you will lose your valuable audience after a few clicks.

Designing a good website is sufficient and should be taken seriously. Your website is responsible for creating a lasting impression on your audience. It can also help you generate leads and get more conversions.

If you are planning to build your own website from scratch, then Atrule can help you with your project. We have top designers and SEO gurus with us that can not only help you create your website but also rank it in search engines.

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Digital Marketing
September 28, 2022

As the world is moving toward Digitalization, businesses around the world are also working on their digitalization. It has altered how the market functions and introduced new ways and platforms for businesses to grow.

Digital Marketing has changed how companies interact with their customers and has become the new norm for businesses worldwide. It allows the business to not only reach its intended customers but also potential ones. Digital marketing is a strong platform where you can generate Return On Investment (ROI). It increases the reachability, visibility, and engagement with your customers.

Digital Marketing has become the most influential tool for businesses. It has been influencing the world market by providing new platforms and creating new opportunities for businesses to grow around the world.

Let’s have a look at how digital marketing can impact businesses in this era.

1.     Create Your Identity Online

In today’s world, more than half of the world’s population is using social media, which naturally makes it a great platform to get the brand awareness that your business deserves. You can make your Business a Brand through Social Media. This brand awareness is the best way to target your potential customers.

2. Reach Out to Your Prospect Customers

It is the process of identifying, transforming, and attracting online users into prospects for a business. Getting leads is a very important advantage that social media brings to the business. It is a low-commitment way of showing your interest in a business and its products. Through Digital Marketing you can aim at your targeted audience. 

3. Sale More

For all entrepreneurs, social media is a great platform to boost their sales using digital marketing techniques. Digital marketing, alongside social media, is the best tool to boost your sales and increase the reachability of your brand or products. Digital Marketing enables

4. Engagement

The advancement of technology and social media platforms empowered customers by allowing them to directly interact with brands using social media platforms, emails, and even websites. When it came to communication, traditional media was a one-way street, but time has changed. The customer experience can now either make or break your relationship with existing as well as potential customers.

Digital Marketing is crucial for brands’ survival nowadays. However, there are different techniques of digital marketing one needs to select that can benefit your brand or business. Here are some of the digital marketing techniques that can generate a great ROI for your business.

Different Digital Marketing Techniques

Here are some of the different techniques in digital marketing that can help you to grow your business.

1.     SEO

SEO (Search Engine Optimization) is one of the greatest free digital marketing techniques that works by ranking your business high in Google search results. It ultimately results in increasing search engine traffic toward your business website. To gain traffic for your website, the SEO marketer searches for words and phrases that consumers use to search for information online.

2.     PPC

Pay Per Click, or PPC is a form of digital marketing where the paid traffic is drawn towards your business website. Here, the business owner has to pay the advertiser each time a user clicks on the advertisement. It is a short-term marketing campaign, which means that once you stop paying the advertiser, the ad will disappear.

3. Social Media Marketing

Social Media is a powerful platform if utilized correctly. Social media marketing is more than just creating posts on social media and responding to comments. It can drive tons and tons of traffic to your business, but it requires a strategic approach and creative thinking. Facebook is the largest Social Media platform where you can sell or buy products online in Facebook’s Marketplace.

4.  Email Marketing

Besides being the oldest form of digital communication, email is also one of the most effective digital marketing strategies. There are a lot of new methods for communicating with your customers, like live chat, and social media, but with a user base of around 4.5 billion people, email is still the king of marketing.

5.  Influencer Marketing

Influencer marketing is a hybrid of new and old marketing tools. The idea of influencer marketing revolves around collaboration between the brand and the influencers. It means that celebrities are endorsed and placed in the modern-day content-driven marketing campaign. Influencing Marketing is the top technique used for branding products nowadays. 

The digital era has changed how companies market themselves. It has provided new ways and platforms for growth for not only established but also new businesses. The impact of digital marketing will only grow as more and more brands go digital.

6. Conclusion

Businesses that fail to implement a great strategy miss out on opportunities to communicate with their customers and find new ones. However, if a company implements a strong digital marketing strategy, it will have a positive impact on its business and business growth.

If you are planning to have an impactful online presence, then feel free to contact us. We will not only provide you with a great marketing strategy, but we will also help you implement those ideas.

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Where Can I Get Desktop Application Development Services In Pakistan?
May 19, 2022

Desktop Application Development in Pakistan has been an ongoing topic. This is mainly because, there are many companies offering cheap desktop application development services in Pakistan, however, they have not shown any real effort in creating professional quality desktop apps.

What Is Desktop Application Development?

Desktop application development is a software technology used to develop applications that run on a desktop computer. Applications developed using desktop application development are normally not web-based and they need to be installed on the user’s desktop.

Desktop Application Development can be done either by writing source code in some high-level programming language or using an existing programming language that has been made available by a software development company as a package of programs called a software development kit (SDK) or a suite of programs.

You can create a desktop application that allows users to access certain data stored in the database. And you can create a desktop application that provides a graphical user interface (GUI). You can use a desktop application to provide users with a service that they can use on a daily basis.

  1. You can use a Desktop Application to help people do things that they would have otherwise needed to do manually.
  2. A Desktop Application can be used to collect data and information.
  3. A Desktop Application can store information.

 In short, a Desktop Application can be used for users to accomplish tasks that they couldn’t complete easily.

Where Can You Get Desktop Application Development Services In Pakistan?

If you are looking for a Desktop Application Development Company in Pakistan, then there is no shortage of good companies like our own company “Atrule Technologies Pvt Ltd” where we have our own team of expert desktop application developers with more than 2 years of experience in developing desktop application solutions for all types of industries including automotive, finance, healthcare, manufacturing, entertainment, and many others. Our team also has expertise in developing applications in dot NET, Java, C#, C++, and SQL Server.

Our main focus is to deliver cost-effective solutions that are of high quality and well within time. Atrule Technologies Pvt Ltd has a rich pool of knowledge and skills to offer the best desktop application development services in Pakistan.

The Benefits Of Desktop Application Development

If you are looking for a fast way to get your application developed, Desktop Application Development is the way to go. Desktop Application has many benefits, including increased productivity, reduced costs, and better customer service. Desktop applications can be used on a variety of platforms, including PCs, Macs, Android phones, and even tablets. This technology can be created in multiple languages, including C++, Java, C#, and others. The other advantages of developing desktop applications include:

  1. You can easily customize it according to your own requirements
  2. It can easily integrate with other applications
  3. If you want to keep a copy of the application, you don’t need to pay for hosting
  4. Your application can be used on multiple computers (if the host supports this)

How to choose a reputable desktop application development company in Pakistan?

Before you select a company, consider the following points:

1) What are their qualifications and experience in the field of software development?

2) Do they have sufficient experience with different types of applications (web-based, windows based, mobile-based, etc.).

3) Can they develop applications of any size?

4) What kind of support do they offer after the completion of the project?

5) Is their price reasonable?

6) Is there any hidden cost in the project?

7) Do they have complete documentation of the entire project process?

8) Do they have an active forum or email id where customers can post their queries?

For the best quality products, it is recommended to use the services of reputed companies. However, if you wish to get the best service in Pakistan at a very affordable price, then try the Atrule Technologies Pvt Ltd for desktop application development services in Pakistan. 

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Why ATRULE Is The Best Software House In Pakistan
May 10, 2022

Atrule Technologies is the Best Software Company In Pakistan for providing software development services. The main aim of our company is to provide the best quality service to our clients. We have a team of highly qualified and experienced professionals who are ready to help you with any kind of software-related issue.

We also offer custom Software Development Services In Pakistan which is a cost-effective method of delivering the required solution. The major advantage of this method is that the client gets the exact software that he wants and needs.

We are not only a software house, but also a web design company, a web hosting company, and a Website Development Company In Pakistan. All of these services are offered at a reasonable price. In addition to this, we have a wide range of other products that can be used by individuals and businesses alike.

Our customers are satisfied with our products because we are always willing to help them out. We are always available to answer questions and resolve any issues that they might have. We have a dedicated customer service team that is always ready to help.

What Are The Services We Deliver?

We deliver a variety of services that help our clients to increase their business. We deliver the following services to our clients.

  • Software Development
  • Custom Website Development
  • E-commerce Development
  • Web Hosting
  • Mobile Apps

How Do We Differ From Other Software Houses?

We are a small company that has a very unique approach to customer service. We take pride in our customer service and the fact that we work closely with our customers to ensure they get the best product possible. We take this approach to customer service because we want to be the best Software Company out there.

Our team is very knowledgeable in the field of Software Development and we have a very large network of people that can help you with anything you need. Our customer service department is always ready to answer your questions and assist you in any way possible.

Our company is different from other software houses because we are not just another software house. We are a custom software development company that specializes in creating websites, E-commerce Sites, and mobile applications.

We believe in working closely with our clients to understand their business and goals. We then use this information to create a custom website or application that perfectly fits their needs.

We have been in business since 2017 and have built over 100 custom websites. We have experience with both web and Mobile Apps Development In Pakistan.

We want to be your trusted partner in the development of your custom software. We work with you to ensure that your vision is fulfilled and that the final product is exactly what you want.

What Industries Do We Serve?

The industries that we serve are mostly business-to-business. We help businesses create compelling content, build strong brands, and design websites, and marketing materials.

We assist our clients in achieving their objectives by assisting them in developing content that attracts customers and motivates them to take action. Our customers can avail themselves of easy-to-navigate, easy-to-use, and easy-to-update websites.

We assist our clients in efficiently marketing themselves. Our team knows how to leverage social media and SEO to increase the number of visitors to their websites.

Landing pages, brochures, and other print and digital marketing materials are created and optimized by our team. We assist our clients in the design and development of user-friendly and beautiful mobile apps and software.


Atrule is a group of people who love to make their own rules. We have a passion for creating innovative Software Solutions that are easy to use and affordable to all. We are an independent software house based in the Midwest that has been in business since 2017.

We are a company of visionaries, creative thinkers, and hard-working individuals who are dedicated to providing our clients with a superior level of service. Our goal is to provide quality products and services that will help you succeed in your business.

How To Contact Us:

Atrule Technologies is one of the leading software development company in Pakistan. We have been developing software for more than 5 years. We are well-known for our quality and timely delivery.

If you need any help with your software development projects, please get in touch with us. We are here to assist you with your project.

Our main office is located in Lahore, Pakistan. Also, we have an office in Multan. We offer a free consultation and quote on all projects. We will provide you with a custom quote based on your requirements.

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PPC Services
February 23, 2022

Are you struggling to grab more traffic to your website? Then let’s try out one of the best PPC services in Pakistan. PPC refers to the Pay per Click. So, PPC is one of the best ways to grab customers or visitors online, and also this PPC service will cover all of your marketing campaigns in terms and reasons. Now the questions arise about why you need the PPC service. Let’s find its answer.

First of all, you need to understand the clear-cut meaning and definition of PPC. PPC is referred to as the Pay Per Click that is done for the advertising and on, in the marketing of your business for sake of getting more traffic to your website. This way you will be able to place the ads with strategic methods on various online platforms. With this method, you will need to pay the only fee when any visitor will click the ad. The name of the pay-per-click and its functions that will be discussed is given below.

What Is Pay Per Click And How Does It Work?

Pay-Per-Click is the method of buying visitors to your website rather than attracting them organically. Hence, it is proven the best and most effective way of marketing if you are launching any product online then you must try it that will shockingly straighten up your business graph in the shortest time frame. Additionally, the response of visitors will be instant.

 For instance, if we are looking out for Google search result pages like Google, Yahoo, Bing, or any other. This ad will pop up on the top of the results page and be labeled as the set and the organic results are the ones underneath. When it comes to social media pay-per-click ads will appear on the top of the feed, banners, on the side of Facebook, Twitter, Instagram, and others. likewise, the options to choose from for PPC are Pinterest, YouTube even Reddit, etc.

You will notice that PPC ads are on almost all pages of different social media platforms or websites. Hence all over the internet, this is the world of advertising through PPC marketing will give you bundles of benefits.

What Is The Cost Per Click?

In the PPC service, the advertiser set strategically the ad on different websites on the internet. As the visitors click on this ad the advertiser has to pay a specific amount of fee in return which is called Cost per click or CPC.

How Much Is The Cost Of Cost Per Click?

You might be wondering if you are getting PPC Services in Pakistan and for CPC your budget is entirely dependent on the competition out there. If your product that is about to launch has tough competition, then you for sure get ready for a high amount of money for making your place in the competition. But the estimation of CPC all over the US for one ad per click is 1 or 2 dollars. But some of the packages come along with a high amount like $50 per click.

What Is CPM (Cost Per Thousand Impressions)?

Here last but not least hence the important part of PPC service is CPM stands for cost per thousand impressions. It describes displaying video ads only. This method is very strategic, organic, and effective to buy customers for your websites.

About us

Atrule is one of the reputed Digital Marketing Company in Pakistan. We are a top-notch PPC service provider with all of the additional services with suitable charges. We run your business to reach the milestone with organic, strategic, and effective PPC advertising. Come in contact with us. For more info, you can visit our site. 

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SEO Services
February 9, 2022

Do you want 1st position in Major Search Engines like Google, Yahoo & Bing? Do you need the company that will draw your graph to 90 degrees angle? Want to increase sales and leads in the shortest time frame? SEO is the optimal solution and the best option for any digital marketing.

It enhances the performance of business activity on various social media platforms & search engines. This helps drive more traffic to your website through search engine optimization. Through SEO a Company can boost 1000+ audiences at one time.

 You never know how much SEO Company plays an integral part in your business. You don’t have to do anything or invest in certain assets for boosting or promoting your business. In this modern age, Digital marketing has a wide range of services that will push you up in the blink of any eye. In which the SEO Services is top of the line.

Let’s know about how SEO works and how your website will show up on the first result page of Google. But before that learn more about SEO.

What are SEO Services?

SEO is known as Search Engine Optimization that is consists of the action, strategies, and efforts to rank the website position at the top of the result page. SEO is comprised of two types. The one type is On-page content that is done through keyword optimization to set the specific keyword to drag the targeted audience on it. The way to control your website is through on-page content.

On the other hand, the off-page that will work as the marketing of your website blogs and articles on other backlinks and off-site platforms like Instagram, social media, Facebook, etc. the backlinks will work like the promotional content of your website to improve the traffic on your website.

In other words, anything is done on another website to rank your website through links. The successful implementation of the SEO Service will lead you toward goal hunting.

The Importance Of SEO Company In Your Business?

Now the key is in your hand to unlock the door of your success by hiring the best SEO Company. Who will assist you on the Google result page on the top? So that more traffic could reach you. Availing SEO Services will give you more clicks and generate traffic to your website. Without SEO it is difficult to manage your website to rank up. Or you are hard to find on the internet in the search bar.

The SEO Company will give you the ease of getting sales day by day and earn huge profits monthly. Whether your website is small or big, new or old SEO will play a vital role in bumping your business to success. It is the best option for individual companies too.

If you are looking for the best SEO Company in Pakistan, then reach us. ATRULE offer a wide range of digital marketing services offering Web Development, Web Designing, Mobile App Development, Desktop App Development & SEO to boost your business sale and promote you on the search engine result page. Hire our services today. You can contact us through email or Contact number or you can visit our site.


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January 4, 2022

If you want to get the advantages of mobile technology for business. Our best Mobile App Developers are at your service. In any industry, Mobile App Development is important for the better engagement of customers. To achieve this goal, you must have a safe and secure mobile app. This is impossible without it.

The app must have positive experiences. ATRULE Technologies provides highly reliable mobile solutions. These solutions enrich your business. We provide you with the best Mobile Application development services for android and IOS. This service enables you to reach your customers on their favorite devices.

IOS Mobile Development

People nowadays love iPhone very much. And now the number of those who use IOS is increasing day by day. There is very little software that runs in IOS. But now there is no need to worry about that because we provide you with the best and unique solution for this. We develop IOS apps for iPhones and IPads.

We use the flutter framework & dart programming language. Our developers develop apps according to apple’s development tools and guidelines. Our Hybrid Mobile Application Development team develops IOS Apps & Android APPs and works with the most popular environment & frameworks.

The software and applications developed by us are guaranteed to have stability, security, and high performance. Our IOS mobile applications can easily be updated to the new IOS version without any issues.

Also Read: Mobile App Technology Trends of 2023

Android App Development

We can develop any type of application for androids. From starting android was easy to use and to run most of the applications. So we can develop any kind of app for the use of android.

This is the reason that most business owners prefer android for business purposes. We know how to create a more reliable and secure app for android. We use Android SDK, java & kotlin to make apps more secure.

We Care About Your Security

The main thing for mobile development is security. Because if your data is not safe then you are at risk of loss. It is important to keep safe personal and business information. As well as to protect business documents and provide safe access authentication.

Our expert developers keeping in mind the security factor provide two-factor authentication over apps. Besides this, we provide a privacy policy by which you can manage the access of users and employees to your application.

Cross-Platform Mobile Development Services

As professional developers, we know in this business, you need to log in to your account or your application to a new device. So we create applications that work not only in android but also in IOS. because of this, you can log in to your application on any other device even if it is android or IOS.

Fast Launching

In today’s world, time is of the essence for everyone. That’s why all the users expect that result should be instantly delivered. Our experts provide the best applications having the feature of fast launching. And give a result with high speed. The speed of applications also varies over the device versions. The device with a higher version launches much faster than the lower version.


Normally, a user spent about 3-4 hours daily on mobile. At this time if the user faces some serious issues in using applications, he will become tired and get a negative mind about the application. But our developed applications provide you with the smoothest ever experience. We give the priority to serving you. We perfectly manage the bugs and unnecessary errors.

Extra Features In Mobile Development

Our ATRULE team provides you with some more beneficial developments. We can develop any kind of application according to the requirements of the customer. we can easily develop such applications that in case of any unauthorized access you will get an alert.

So this is the most satisfying feature to be in safe hands. Sometimes it happens that the requirements and the results of the application don’t match.  So to resolve this issue, before developing the application we create a demo app to show to our customers.

The customers look at its interphase and judge it. After seeing this, all the worries of the customer are removed. We focus on striking a balance between app design and functionality. Our Expert Developers make sure that the app looks and the functions deliver a positive user experience.

After developing an application, we are always responsible for further updates and improvements to your application. By the passage of time if there is any need of adding new features to the application will do it ourselves. 

Why You Should Choose ATRULE?

Since ATRULE specializes in both local and cross-platform mobile development. We can offer the best solution for your specific and difficult situations. We always find the right balance in price, quality, and project requirements.

Atrule Technologies is the leading Software House in Pakistan with hundreds of satisfied customers all over the World. We have the best Developers working in a professional environment.

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